Speaker 2 (00:00.29)
Hello everyone and welcome to the My Local Marketer podcast. I'm Maria and today we're doing something a little different because it's good to try new things. Today I'm with my other half or should say better half, David Lloyd, who is a graphic designer, photographer, videographer, I think all around creative. What would you say, hon?

Yes, hello. Yes, I'm David. A little bit of everything, as you say. Photography, graphic design, video, basically whatever the boss tells me to do creatively.

And by boss you mean your work boss, not me.

Not you, boss. I mean, you obviously are the boss, but what I mean is the boss at work. Yes, obviously I kind of turned my hand to a lot of things, started in photography, but then kind of moved into graphics and typically tend to work for marketing teams, just doing whatever they need to do to get the campaign going, really.

Well today we're making the most of your expertise because we have picked three brands each that we like and we're going to say what the brands are, why we like them and pick out some tips that local business owners can hopefully apply to their own businesses, aren't we? Yeah, lovely. So I I should go first, shouldn't I?

Speaker 1 (00:59.832)
Sounds great!

Speaker 1 (01:03.694)
I think you should lead as you mean to go on.

Yes, I should. my first brand, it's one of favourites. You know this, it is Untamed.

yes, you have talked about this one quite a lot.

Just a little bit. So Untamed, if you aren't familiar, it's a pet food, well cat food specifically. So it's founded by, I think Ben and a couple of other guys who found that the health of, well, Ben's cat Elise wasn't very good and they wanted to improve the health of his cat. And he tried all sorts of foods, but they didn't really work. So he decided going back to basics and have proper quality food for the pets was the best. So he founded Untamed.

with two others and it really is the best food. mean, even you'd agree, wouldn't you? Well, you know Rosie, I she's behind us now. I don't know if the camera can see, but the health of her coat and just her general health has been incredible since she's been on it.

Speaker 1 (01:49.314)
What have you tried it yourself?

Speaker 1 (02:00.643)
She is Etrusoft and Fluffy. Yes, she is very good. And are they a UK based company?

They are a UK based company. don't know exactly where they're based, but they're UK based. But what I like about them, first of all, the value of the product has to be the most important thing, which it is, is there. And any business can do that. Just ensure that the products that you do, the service that you deliver is the best and that's all you need to worry about. But they also, because I think obviously they know their audience, they know pet owners love their pets. And so all the marketing is geared towards their pet owners. So as you can see on the card here,

It says, Hi Maria, a warm welcome. This is the welcome card I kept. A warm welcome from Zola and Tange. We hope our food goes down a treat with Rosie. So I love that they include the name of your pet in all the graphics that they do and everything. Even the box it comes in. It's like the only box your little predator will ever love. I'm sure they call them little predators on the boxes.

Little Predator, is that what they call it?

Speaker 1 (02:55.598)
Well, she's currently sitting right behind us. I'm sure she would give us her five-star review. I can safely say from my own experience with Untamed, is wolfed down massively and very quickly. And their marketing does look gorgeous. I mean, you've got some wonderful visuals on the front and they really do lean into that kind of fun crazy cat parent side of things, which obviously works for yourself. It's appealing to you and you would never probably go to another cat brand.

No, I really wouldn't. Even when like there've been problems or issues with delivery or something hasn't been delivered, they're very good on the response for customer service. And even then they focus on the pet. They say, how can we help Rosie? And Rosie is very much at the core of the conversations that we have. And even in all their photos, you just get happy cat pictures, people with their cats looking happy. They've got nice graphs on how their food, I mean, my favorite graph, not to bore everyone with graphs.

but this is my favourite graph. It says the protein percentage in, and it says what cats used to have in, well, their ancestral times, and then modern supermarket cat food compared to untamed.

Yeah, and interesting, they're a subscription model, aren't they? They're not, unless I've seen them in Tesco's recently.

They, yeah, I think they may be branching out now to Tesco's. I have seen them in Tesco's, but yeah, they are a subscription model, so I found them online. And that was just a case of being, seeing these ads constantly. But any local brands as well can get into Tesco's. Double Brow or Brewery, they're in Waitrose and a couple of others. So these are things that any brand or local business can do. So that's my first one I wanted to kick off with, just because I think they've got a really good product. They know their audience and

Speaker 2 (04:37.804)
All the marketing is geared towards the audience, whether you contact customer service, you see the box that the food comes in, everything.

They are very good and just from a husband's perspective as well, just in terms of costs and finance, is this purely a subscription model every month? Are we locked in kind of thing or do you have to kind of manually choose every month?

no, you can choose what you want every month. you have the same one you can do or they send you a reminder, you can log in and change what your pet has. So Rosie has a mix of like the fish and the chicken. And since then, obviously there are also upsells, which of course I've done and she has the full package.

There you go, there's the addons.

It is. But the thing is, at the start they gave us tasters. So obviously, for a local business as well, if you've got something and someone's already buying a product from you, give them a taste. And again, it really does depend on if the product's good. But if it is, and then well, it's going to be an easier job. People like to try things before they go full in and buy them.

Speaker 1 (05:32.984)
yeah, I do have a free sample, you can't really go wrong with those. A number of times I've bought products just because I've tried something in a shop or something. We've done that both. At the end of a marathon or a race, you get given those goodie bags, we're always tempted to get more after of something like those crisps or something you got with the popcorn.

the popcorn. was popcorn gate, shall we call it.

But yeah, well, yes, it was something

So, so just for context, this is where we had a bag of sweet and salt popcorn after the Redding half marathon. I really made a fuss. said, it's ridiculous. Why would you mix the two? And to be honest, I tried it after complaining and since then I haven't bought any of the popcorn. It has been my go-to. Again, but that's, if you look for any opportunities to give free samples of your product again, or reinforce the product has to be good. That is your start and stop. The product has to be good, but if it's good.

been your go-to. And now it's a free sample.

Speaker 2 (06:24.078)
It's going to sell itself if you get it in front of the right people and places. Yeah. So, that's my first one with an edition of the popcorn one. What's your favourite brand and why?

Definitely.

Speaker 1 (06:34.434)
Well, I've started with a fun one, which I'm sure you'll love as well, and we're all probably very familiar, and it has a personal place in my heart, of course. And that is, of course, Gregg's. The High Street Break.

Greg's I thought you were going say like PS4 or 5 or something like that but yes Greg's, oh your first job.

Well, exactly. Yeah. So I have a do a little have a little space in my heart for it was the very first job Saturday mornings making all the sandwiches, oval bites, working on the bake off, know, making the steak bakes. But it was my first job. absolutely loved it. It was great fun. But from a business perspective, obviously they've been around for years. Everyone's very, very familiar with them. They are a high street staple and probably one of the only high street stores nowadays that are consistently doing well.

I mean, I did have to look this up, but they did start in 1939, if you believe it or not, in Newcastle. did have to double check that because I didn't believe it myself. That's not right, Sean. Yeah. And they've got over two and a half thousand shops across the UK now. But I think what really appeals to me, apart from the stalgia element from being a kid and working there as a teenager, is their marketing side of things is really good. They kind of have great design consistency, which great.

The colors are strong, they're impactful. But also a lot of the brand deals and marketing they do are fantastic. I think we probably all remember the vegan sausage rolls that sort of went viral. I think it was during, just after lockdown, it was around that time anyway, where they rolled them out, no pun intended. And then of course it was a case of the nation kind of had a bit of a love and hate kind of vibe and it kind of created this little viral moment.

Speaker 1 (08:19.374)
Everyone loves that kind of thing. It's not a sausage roll if it's not meat, you know, all that kind of thing. It creates a conversation, I think. And that's what I love about it because they do try and tread that line. In particular recently, they even opened a pub as well. Yes, I The Gregg's Pub. Now I have no idea if this is a long-term business decision. Probably not. But I like the idea that they're trying new things a lot of the time. And the name of the pub, I had to Google this one as well, the Golden Flake Tavern.

Yeah, I did know that I saw that in an article recently. I thought that's a very good name.

And also, again, I didn't know. So if you want to pint and a steak bake at the same time, that's the place to go. And I think obviously from their side of things, they've set up a fun little pop-up pub. But at the end of the day, they've created word of mouth, newspaper articles, free PR. And it's kind of this kind of fun Gen Z vibe they've kind of leaned into. there are other stunts they used to do was they worked with Primark. Obviously they've got the Gregg's fashion label.

I did not know about the fashion. Really?

Yeah, so you pop them to a great and Primark and what they used to hope they still do. They used to have Greg onesies, hoodies with sausage rolls and various Greg themed items. So now obviously this sounds ridiculous, but I think I even saw like a Greg's pencil case one day. So it's kind of coming part of the kind of spine of the nation. It's kind of this thing that people love to do. And it's very clever because it gets the next generation on board, creates his brand loyalty.

Speaker 1 (09:46.958)
but also they're just kind of tapping into the fun. They're just selling sausage rolls. They're not saving the world, but I think they've just kind of tapped into this kind of fun energy and they realize what they do. They know what they are and they're just kind of going after it and they're very successful.

That's important messages. They've got their core staple that they do, but it's important say that they are trying to novelty things. They're not trying to do too much because the message some people could take from that is they're just doing everything. And I don't think you can. They did what they did, like you said, since 1939 really well. And now they've got a couple of novelty things here that they try for now and then, but they're not diversifying. do what they do. No, they're state-bakes or products really.

And they do them very well, exactly. So they've got that nailed and then everything else is just icing on top of the cake really. A lot of tech companies do this as well. They create these big novelty concept products sometimes or marketing ideas. They don't make or generate any money. They are purely conceptual or fun or different. Chances are they'll probably lose money on it, but it creates this conversation and it creates the articles, it creates the PR, the news and people just love talking about

stuff. It's just free marketing.

Especially with social media now and getting people talking. So, it's the lesson for everyone listening just to think about something novel that they can try out.

Speaker 1 (11:07.822)
I think so. And I think it's almost like, you know, you can take, they're such a familiar brand and you can still innovate through kind of like tone and experience locally, just by building those experiences in-house. It doesn't have to be anything extravagant. It could be from free samples, which you've already touched upon, all the way to something, you know, some loyalty elements, know, stamp cards, you know, collecting, giving you incentives to come back.

build that relationship. So you build that loyalty.

Stamped cause is a good one. So do you know that I like collecting cigarette collectible cards?

You don't smoke, just to clarify.

Yeah, just to clarify, yes, I don't smoke, but they used to, I don't know if that was to encourage people to smoke or something, but they used to have in cigarette packs, I imagine that's where they got the name from. I'm not sure. These collectible cards. So is there something collectible that you can maybe attach to your product related to what you do? mean, cigarette cards, that's a bit of a mind feel. There was so many of them. Yes. A bit like Pokemon, but... Exactly, can get quite addictive. But again, another idea for your business if you want, yeah, something collectible.

Speaker 1 (12:09.762)
Gotta collect them all,

Speaker 2 (12:17.516)
Yeah. So that's a good one.

And what about your second choice? What's your next brand?

Well, I've got a couple of the second one. I'm going to go with something we did recently, which was we went to Cafe Yolk for the first time. yeah. my goodness. was such a good, again, the breakfast there was amazing. So first of all, Cord is Hot, a good product. But the presentation of it, think someone's bacon on the next table came in a little frying pan, a teeny frying pan on their plate, which I thought was a lovely touch. They have their products on the side. The branding's good. Blazoned on the wall, they have that they won.

one of these awards for Southeast for I think it was like the best independent cafe or something like that in the Southeast. So it's all there. You can tell it's been well honed over many years.

Restroom.

Speaker 1 (13:04.044)
Yes, it seemed to be a well-oiled machine as well. It was very efficient. They've obviously done it for years. Because obviously I'd never heard of it until you told me. But how did you hear about it? it word of mouth? You saw something on Facebook? How did you hear about them?

I think it was reading today, the newspaper, because I don't read the paper, but I am on the email list, so I just get the emails. I'm sure about a year ago they did something on them. And I thought, I've got to go there at some point. And again, is a caution to people. I saw that a year ago and thought, I've got to go there. And then there was so much I didn't actually get a chance. And then something knocked me on that or reminded me about it recently. And I can't remember what.

Best world marketing these days. So I thought, okay, we're just going to have to go. So I think that was it. It was just something. it's multiple, multiple, multiple times you've got to remind people before they eventually come to you. And that's why doing things like exhibitions or one-off limited editions and things, you need to do them to encourage people to come within time frame. Otherwise it'll just go on the back burner.

and that's probably a good example of you never know where your lead or customers are going to come from, know, from an event a year ago, or and then suddenly just remembering the good vibes and the positivity or visuals, it sowed that seed a year ago. And then when you, I'm not sure how it triggers, maybe you had a really good breakfast one day, I don't know, and it stirred.

You don't know. Like I I can't remember that second point. Maybe I was organizing my files and found the articles that I'd kept from them or something like that. You don't know. That's true. but Caffe, yeah, I'm going to interview them for the podcast, hopefully. So, hopefully getting something lined up.

Speaker 1 (14:40.738)
Fingers crossed. Well now you've said it on this as well. I suppose you have to. Fingers crossed. They're locked in. It's official if it stays in the recording.

I

Speaker 2 (14:49.208)
So don't dwell too much on Cafe Oak at the moment because obviously that would be for a future episode. But yeah, I just wanted to say that obviously a local independent cafe, and I think one of the things that stuck out was when we were in there, we were sitting down and think the food came and you said this feels like something that should be in middle of London.

It did have that kind of Soho-y vibe. No, actually not more Soho, more Twickenham and Richmond. It was kind of by the river vibe. A little bit hipster-esque. And like I said, they had the loyalty cards as well. They had the stamps.

yeah, the stamp's very good. So they even got a loyalty program in place. So lots of different marketing levels.

And what was the stamp icon? was the fried egg.

It was a fried egg. even on top of the hot chocolate, I had my Mandatory hot chocolate with oat milk. And even on top of the hot chocolate, they have the cafe yolk that was in chocolate sprinkles on top. they've got, yeah, the branding is all over. It's very well done. Very well done. Highlight for future episodes.

Speaker 1 (15:45.326)
Which reminds me of the time me and Maria went to Tokyo in Japan and we went to, very specifically, just for this reason, we went to a coffee shop where they did custom foam latte art. For no reason, we didn't know if the hot chocolate or teas tasted any good, we only went for this novelty foam latte art which we, I think you did a nice spirited away.

Good.

Speaker 1 (16:15.246)
kind of character was that? I did Sonic the Hedgehog.

No, no, wasn't it the fox that I love from Laputa? Yes, was. Yeah, Castle in the Sky, was the spirit fox, which actually does appear in other Studio Ghibli ones too.

So we picked characters that very on theme for Japan. Sonic the Hedgehog, originally in Japan. of course Studio Gib.

I have to say that that is a very good point you raised because although I've said the product has to be good, although in that case, like I said, we went because the artwork, not necessarily the drink. So the drink could have been rubbish, we went just because the artwork. So as long as you get one aspect, you nail that one aspect right.

the Instagram. I think that's how we hear about these kind of things.

Speaker 2 (16:55.097)
yeah, social media is so important. It's something I really need to get better at.

you're better than you think. they obviously they build on that and that's how they get word of mouth online. I think I suppose coming back to Cafe Yolk, they have built this kind of nice little local community of people.

And just one more point on CafeOak before we move on. They were founded in 2013. So there we've pointed out they've got a lovely brand and it's all very well-nailed. That was 2013. So that was like, know, 12 years ago that was done. So this is something that happens over a period of time too. So you can't start day one, year one. I think it's all going to align. You're going to have years of trying to get the small little touches lined up. patience.

Yes, and that's probably with the pandemic in the middle of it as well.

Yeah, well actually, yeah, it's 12, 23, yeah.

Speaker 1 (17:45.742)
Yes, so fair play. now this is a fun one. I don't think it's actually something we've had ourselves, but I've always admired it from afar and it's quite an easy one to choose. But it's a company called Liquid Death. Yeah, exactly. And that's what I What are your first thoughts when you hear the brand name Liquid Death? Because it's actually quite a fun exercise.

So what's your second one then?

Speaker 2 (18:01.323)
what?

Speaker 2 (18:09.674)
I think of, is it that absence drink or something like that? The thing that could kill people? The ones that load in like, it from hell and these films with Johnny Depp? That's the thing I think of.

Exactly. So that's what they built just from that name. You haven't seen any visuals or anything like that. And again, their visuals follow a similar look and feel. They look kind of death metal, heavy metal, kind of doomslayer vibe. And what they do then as well is, shall I tell you what the product is? It is literally still water. So what they've done is it's fantastic and this

Porry's story has been done to death online as people are talking about this brand, but effectively what they do is it's cans of water called Liquid Death and they have this very kind of heavy rock metal kind of branding all around the edge. And they play into that stereotype that you just had there where you hear Liquid Death, you think it's some kind of alcohol brand. And I was exactly saying, for years I thought it was something alcoholic because we don't drink alcohol. So I just assumed it was. But what they're targeting is

I suppose one demographic is those festival goers. They're at the festival. There's a lot of non-drinkers nowadays, non-alcoholic. And how do you make water fun? And how do you get them to buy more of it? So they had the idea of branding it like a can of beer. And so it looks like a red ball slash kind of relentless kind of can. But their other angle at it is obviously apart from appealing to the Gen Z, their adverts are very much in that.

a fun trendy vibe. are also, it's because they're aluminium cans, they're more sustainable. So there's a nice little twist on it at the end as well.

Speaker 2 (19:58.828)
The market is very, Gen Z are very focused on sustainability, they? They are the generation that is really into that.

So yeah, they haven't invented anything new. I think that's what the key thing is. They've innovated on existing ideas and I think that's what the best things do, isn't it? They take something that's already out there and they build on it. And that's why I love the brand because your first reaction when you hear the name, is it like absinthe that kills you? No, it's literally just variations of still and sparkling water. That is what they

Do you know what my key takeaway from that though is obviously we see something normally and think, my product's relevant for everyone. And in that case, water, that really is for everyone. We all need water at some point in all circumstances. Sports people, everyone in all circumstances, but they've gone really targeted for that one niche. So no matter how broad you think your product's for,

focus on one particular group, you can nail that and move on later, but make sure you nail and know that group really well. It's much easier for research and advertising.

Yeah, exactly. And I think from a local small business perspective, a strong creative hook builds that identity faster than any budget ever will. I mean, it obviously picks a vibe and it picks the pulse of that current generation. It's just a really fun way to get a particular generation talking.

Speaker 2 (21:21.614)
It's great. I might say, do you have an advantage if you focus on the local because you know the local area, you can actually do events and things in the local area very easily. Focus on the local area and then you can expand later on. But your local area, that is your testing ground. That's accurate. Yeah, maybe I'll use that phrase, testing ground.

So, do you have a third brand for us?

I do. So my third brand is, it's a biggie. It's McDonald's. I have loved, I know you love the food. I love the brand. I've loved this brand for years and years. They're always testing and pushing and innovating. And I don't think you need, I find they've got a huge budget. They're McDonald's, but you don't think you really need that in order to be able to do what they do. For example, a couple of their campaigns are like in 2021, they did the BTS meal.

I do like them at

Speaker 2 (22:09.932)
with the Korean band BTS. You know what I'm talking about. I that. They had, it wasn't just, this is the band's favourite food. I like the fact that they had the tweak in there with the Korean. I think it was the chili sauce and this other type of sauce in there too that was part of the BTS meal, which obviously, Reading being a multicultural area, if you think of ways you can sort of get those different cultures or sort of add a twist to your product, I really love that. And obviously, influence is fine. You won't be able to afford BTS.

But we have loads of people, like local people, who are very well known, who you could just reach out and say, could you say what your favourite product is in the cafe or on my menu or something like that? You could do it very easily in the local area.

Just visually, you're right. You know from afar, you recognize those yellow arches from anywhere and they've had variations over the years graphically, but it's something so distinct. And I know you have very fond memories of McDonald's from particular films as well, where it pulls on these kind of nostalgia vibes and they rely on that heavily nowadays as well. And that, you went there as a kid, you then take your kids there. It's just this kind of whole cycle.

Santa Claus. We have to say that.

Speaker 1 (23:21.262)
But my favourite one was that kind of cultural elements you mentioned. It was the Rick and Morty episode with a Seishuan source. Seishuan source, that's how you say it. And it was originally a limited edition source that came out for, I think, like the Disney Mulan film or something. And then because of one episode where the main character is running around trying to find some source, in real life, they then had to...

or such.

Speaker 1 (23:48.994)
by popular demand, bring this source back. mean, it's kind of the stuff you can't, like you couldn't sit there in a strategy meeting and plan that, could you? You couldn't work around the table and go, you know what we're going to do? We're going to do a partnership with a cartoon to bring back a limited edition source from 10 years ago. You know, you can't do that. It's fantastic.

It's funny you mentioned that because the other point that I've actually written down when you say about being relevant, and again, this is something that I'm not very good at, need to do better. McDonald's are very culturally relevant. So BTS at the time, I don't know music, they're probably still very popular, but they leaned into what was really popular. I've heard of them, I've heard of them. So they were very culturally relevant. But if you are keeping an eye on what's going on on socials and what people are liking, what's going on in the news,

think they are very popular.

Speaker 2 (24:36.01)
Even the local news, you could easily pick up on something very quickly and pivot and do a similar post or lean into that. So good.

It is good. It's a fine line to tread though, isn't it? There's kind of this whole thing that people just jump on the bandwagon. So you do have to tread carefully as long as it's not too in your face, isn't it?

Relevant to your brand, Make it relevant to you. Don't just do it for anything and everything. Do it every now and then well, rather than for everything.

It's like when every corporate decides to do one those national holiday days or you can sense the social media plan behind it. They've planned that three months ago kind of thing. I'm guilty of it as well. I work in corporates. I know how it works. You're reaching for content, but try to pick ones that are relevant to your market, your local area, because otherwise you will just end up doing...

national plank of wood day because you feel you have to and it's not relevant.

Speaker 2 (25:34.958)
I mean, for example, I think it was someone walked into Downing Street with like bottles of wine from Waitrose or somewhere like that. Right. And that was on social media. I think that was just a post and they'd taken that picture and they'd reposted it and said like, looks like someone's been to Waitrose. Yes. That did really popular. But if you hadn't been watching the news at that point or kept your ear to the ground. So yeah, be culturally relevant. Keep an ear open, an eye open.

Yeah, we're-

Speaker 2 (26:03.252)
see how it can be related to you and your brand. Yeah. Definitely. So what's your third one?

So for this one I thought I'd try and go B2B just because we've done a lot of consumer brands here. So I thought I'd push myself because it's a lot easier to choose B2C.

That's true. Yeah, and B2B is very hard. We all love the B2C.

Obviously with B2B, business to business, you're obviously marketing to basically people in another corporate office, in simple terms. So, and you're dealing with stakeholders and people, decision makers, and it's all very enterprise led. It's very boring, effectively. But I've always really been a fan of this one. And I suppose this is, it's a bit of a segue. The company is called Boston Dynamics and you're probably familiar with them.

You don't really care, they don't have that emotional connection.

Speaker 1 (26:52.212)
Even though you are not their demographic, you are not their target audience. They build robots basically. So do you remember all those viral videos of those kind of little robot dogs, they call them Spot, where they're kind of dancing and moving over obstacles. there was the classic one where there was this robot dancing to some music and that went hugely viral.

These are incredibly advanced pieces of tech. These are not iPhones I'm going to buy tomorrow, and they're not on shop floors or shelves. They are aimed at businesses and very specific use cases. So they don't need to market to us, but these YouTube videos and these kind of promotions they do go viral and they kind of merge into the kind of cultural zeitgeist of things like

Everyone thinks of Terminator and robots taking over the world. It kind of just triggers that little thing. So they're aimed at businesses and the use cases for their products, if you don't know, they're inspection robots going around places that humans can't go due to radiation or could danger themselves, warehouse automation, and even kind of like R &D. So obviously there's military applications as well. So we are not the Toyoko demographic.

But do you remember the Black Mirror episode? I had to Google the title name. It was called Metalhead for any Black Mirror fans out there. It was all black and white, very grey, and it was a woman in like an apocalypse type world. And she was being chased by this robot dog. that was basically the whole premise for the episode. So their product, if you will, has just kind of

which one.

Speaker 1 (28:42.73)
eeked its way into the national consciousness. We're not even that demographic, but it's smart because what they're then doing is when these decision makers get to that point when these undergrads, postgrads move into these big roles, if that day comes where they need to buy a robot for their business and do all these things, it's a bit like Hoover and Sellotape. They are brand names that have come synonymous with one thing. And when I think of robots and

what's going to take over the world in the future, I generally think Boston Dynamics because of some fun robot dancing videos. It's something they probably didn't necessarily plan, but it just naturally happened. I think sometimes they're the best things. If you try and go want to go viral, it doesn't work.

So even if you're a B2B company, having some sort of B2C elements, not a forced one, but having something out there, say you're in the general consciousness, especially I suppose if it is something which is so distant from what everyday people would use, if anything, makes it even more likely to do well.

Yeah, a lot of businesses have different strands. know, Amazon is obviously a very consumer focused company, but they make the majority of their income now through like web servers, the AWS and all their kind of warehouse cloud servers, all these enterprise products. So a lot of companies are straddling that line as well. The classic one is Nvidia. They started out doing graphics cards for consumers, know, the nerds, the me.

playing computer games on their laptop, but now they are one of the biggest companies in the world because they're now selling AI chips and AI tech for businesses. It's not necessarily something I would ever buy, but they've kind of taken that consumer name, they've used it to build something different. I think that's a big message as well.

Speaker 2 (30:40.846)
You become known for one thing, but obviously you can do other things behind the scenes, but that one thing is what will... Yeah. People will associate you with,

Yeah, yeah, a lot people have main brands, sub brands, you know, and the way these sub brands succeed is by building on top of the legacy. Yeah.

So to summarise then, I've mentioned my key ones are Untamed, Cafe Yolk and McDonald's. They are my three focus brands. So a local, a national and an international. And we've touched on things like good communication. Make sure you've got a good product at the heart or service at the heart of what you do. Think about local influence and how you can make yourself known in your local community and think about how you can be culturally relevant. I think those are my...

core ones, especially for me the culturally relevant one, need to do more on that.

I agree. Yeah, really good points. I suppose there's two tiny ones from me. I think it's consistency kind of beats complexity. You Gregg's is the classic example. straight to the point. Know what they're doing. And the other one for me is show, don't tell. You know, that's the classic Boston Dynamics thing. I couldn't tell you how they do it. No. I know what they do. I don't need to know all the clever stuff. I don't need to know that Cafe Yoke.

Speaker 1 (32:01.304)
do one of the best breakfasts in Reading. I don't need to know how they cooked it, I just need to know that it's one of the best ones. So don't need to overcomplicate these messages and sometimes just showing the craft and showing how amazing it is and simplifying your message goes along.

Brilliant. Well, this is where I do a really awkward sign off now, isn't it? Awkward. Thank you for coming on the show. I've really enjoyed speaking with you. I'll go and bake a cake now. wonderful. I'm going to bake chocolate cake now.

Put sign off, we can do that together.

Speaker 1 (32:28.238)
What cake we make? Fantastic. And what's Rosie having?

is she behind me? she's behind me. She is behind me. Aww. Well, you can't see what can be.

She's been there the whole time.

I going to say, they can't see this, you might have to explain, she's sitting behind you in a basket.

Yeah, and she will have a frozen Lick Lick again from an untamed product which will come out the freezer and the reason why it's out the freezer is it lasts longer.

Speaker 1 (32:51.746)
Yes, we're not sponsored by the way, if that helps.

I really need to look at affiliate links. That's another tip. If you don't have look at affiliate links, that's something I'm going to look into.

So if Untamed is listening to this podcast, we're always open for free samples and we would unashamedly plug your product for additional cat products for Rosie.

Absolutely, yeah, maybe I'll send this to them.

Fantastic. There you go, that's a nice high note.

Speaker 2 (33:14.816)
Okay, I hope you've all enjoyed this. Bye and I'll catch you on the next one.

Bye.