Your Expertise is Your Greatest Asset.
I Build the Marketing Operations to Unleash It.
Hello, I’m Maria.
I establish the marketing processes that turn trapped expertise into consistent authority.
I help businesses close the gap between having brilliant ideas and having the systems to share them.
For growing businesses, I establish the foundational marketing operations that help you to automate and streamline processes. For larger organisations, I bridge departmental silos to extract and connect the wealth of knowledge trapped within your teams—ensuring your collective expertise is communicated at scale.
I act as your operational partner to build the human-centric infrastructure that automates the heavy lifting and lets your value lead the way.
Services
Micro Businesses & Founders
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Knowledge Capture: Extracting your expertise into repeatable assets.
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Lean Tech Stacks: Implementing high-impact, low-cost CRM & Automation.
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Process Mapping: Creating the SOPs (Standard Operating Procedures) you need to scale.
SMEs & Departments
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Departmental Alignment: Bridging the gap between Sales, Marketing, and Product/Service.
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Expertise Extraction: Standardising complex knowledge across teams.
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Operational Connectivity: Auditing and integrating your existing tech.
Why Behavioural Operations?
Most marketing systems fail not because the software is broken, but because they ignore the people using them. Whether it’s a founder struggling to maintain a solo workflow or a department resisting a new CRM, the friction is usually human, not technical.
I combine Marketing Operations with principles of Behavioural Science to build systems that people actually enjoy using.
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The Science of Habit: I design workflows that work with the brain’s natural tendencies, reducing cognitive load and decision fatigue.
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The Art of Communication: Drawing on my background in Ancient History, I look at how expertise has been transmitted for 2,000 years—from Roman inscriptions to digital automations—to ensure your message remains consistent.
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The Ghibli Philosophy: Like the philosophy behind Studio Ghibli, I believe business infrastructure should be a “craft”—robust enough to scale, but human enough to care.
My Local Marketer Podcast
This podcast aims to shine a light on the successes, key learnings and insights from Reading’s people and businesses. In the present and the past.
We explore their recipes for success, the mistakes they’ve made and how you can avoid them, as well as inspirational stories that will give you a feel-good boost.
Testimonials
Maria has worked with us on a number of marketing challenges over the years, and throughout that time she has repeatedly proven her mastery over the skill of listening. Maria is never too quick to speak, instead taking all available information on board before expresing an opinion or offering guidance. Maria’s approach to consultation is calm, considered and demonstrates a deep level of understanding that she can apply to new circumstances in a way that, above all, makes sense. If you want a professional that will gain a deeper understanding of you, your business and your customers before providing sound guidance, then look no further.
Maria Lloyd – is not your typical Marketing Manager. She approaches marketing in a different way. Striving to bring together diverse topics and people under important umbrellas…her innovative approach has once again brought together a diverse community, sparking creativity and collaboration in unexpected ways.
Maria Lloyd has a wealth of experience in her specialised industry, personally helping me with several marketing assignments over the last 5 years. Maria is professional, highly personable and positive at all times. I would have no hesitation to recommend Maria to help with your individual or companies local marketing requirements, rest assured you will be in safe hands.