From Ancient History to Marketing
How a 2,000 year perspective helps me build modern marketing systems
I’ve always been fascinated by how information moves—how it’s shaped by creativity, preserved and changes across time, and delivered to the ‘right’ audience. My journey began with Ancient History and Material Culture, where I spent over a decade researching how the great civilisations of the past communicated their values and messages through physical objects and well-established processes.
When moved into the marketing world nearly ten years ago, I realised the tools had changed but the fundamental challenge remained the same: how do I take knowledge and make it accessible to different audiences?
Today I specialise in Behavioural marketing operations. I bridge the gap between human expertise and technical infrastructure. I built My Local Marketer to help companies move beyond “trapped expertise” by creating marketing systems that are designed for the people who use them.
The Local Connection
A Mission Rooted in Reading
My work is deeply tied to Reading—the place where I studied the Roman Empire at Reading University and where I now live with my husband and our cat, Rosie. Through my podcast and local exploration, I discovered what I call “Reading’s Underworld”: a hidden landscape of incredible SMEs and community groups that many don’t even know exist. I’ve interviewed over 75 local experts to understand what makes our business community tick. Today, my mission is to act as a bridge—using my operational expertise to help these local “hidden gems” structure their knowledge, connect with their audience, and turn potential into shared success.
Testimonials
Maria has worked with us on a number of marketing challenges over the years, and throughout that time she has repeatedly proven her mastery over the skill of listening. Maria is never too quick to speak, instead taking all available information on board before expresing an opinion or offering guidance. Maria’s approach to consultation is calm, considered and demonstrates a deep level of understanding that she can apply to new circumstances in a way that, above all, makes sense. If you’re looking for a consultant that will overwhelm any and all opposition through abrasion and callousness, Maria is likely not the person for you. If, however, you want a professional that will gain a deeper understanding of you, your business and your customers before providing sound guidance, then look no further.
Maria Lloyd – is not your typical Marketing Manager. She approaches marketing and event management in a different way. Striving to bring together diverse topics and people under important umbrellas…her innovative approach to event management has once again brought together a diverse community, sparking creativity and collaboration in unexpected ways.
Maria Lloyd has a wealth of experience in her specialised industry, personally helping me with several marketing assignments over the last 5 years. Maria is professional, highly personable and positive at all times so when a company’s branding or identity is being considered these traits are key for a successful project. I would have no hesitation to recommend Maria to help with your individual or companies local marketing requirements, rest assured you will be in safe hands.