Ep. 15 Building a Community through Music and Marketing | Pete Doyle

Guest Name: Pete Doyle

Episode Description:

In this episode, we speak with Pete Doyle, a Reading-based musician and former business owner. Pete delves into his creative projects, including his collaboration with Reading Museum, where he composed a piece of music inspired by an art exhibition. He also discusses his passion for guitars, the importance of community, and his plans for launching an initiative to teach guitar in an accessible way.

Beyond music, Pete shares valuable marketing insights for independent businesses, drawn from his past experiences in social media training and local marketing, with an emphasis on being authentic, human, and local.

Pete’s website: https://www.peterdoylemusic.com/

Pete’s Social Profiles:

Register your interest to join Pete’s online guitar course:

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Episode time codes

00:25 Welcome

01:04 Pete introduction

01:31 Pete’s creative response to art exhibition

04:24 Pete’s findings from his QR code project

05:29 How businesses can learn from art galleries and museums/ How creatives can get their work out there

08:03 Pete’s favourite guitar and previous music teaching experience

10:43 Pete’s guitar project for next year and the challenge of learning an instrument

13:33 How to keep motivated when playing music

15:40 How to create a community around music and more on Pete’s guitar project

17:25 Pete’s social media marketing advice for independent businesses

22:02 How social media can help with lead generation

24:59 The importance of local: quality over quantity

28:23 What do you like about Reading?

30:20 Final thought | Be yourself!

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Key takeaways

Social Media is a Two-Way Conversation – Move beyond using social media just to broadcast information, instead focus on meaningful interactions with their followers.

The Value of Being Human & Local – build genuine connections with customers, leveraging social media, and the long-term benefits of community engagement.