Vision
To be Reading’s leading local marketing agency, fostering a thriving and vibrant Reading community by empowering businesses and inspiring individuals to reach their full potential.
Mission
My Local Marketer is dedicated to highlighting independent business, creatives, entrepreneurs, and community groups in Reading and the surrounding areas. The free resources and paid services offered by My Local Marketer aim to achieve two goals. Firstly, help independents and groups to thrive and grow. Secondly, highlight to Reading residents the opportunities that surround them.
My local Marketer also aims to increase communication and collaboration between the aforementioned groups. By encouraging collaboration and sharing lessons learned from different businesses, the hope is to decrease the learning period for businesses and help them narrow down on what approaches work best for them to promote their business. Ultimately, the aim is to lead to an improved local economy, and more satisfied Reading residents.
My Local Marketer was formed because two main issues were identified in Reading. Firstly, many Reading residents are unaware of what opportunities are available to them, since you need to spend time actively looking for them. Secondly, businesses and groups appear to be doing things largely independent of each other, which is increasing workloads and spreading resources too thin.
Core Values
Curiosity | This constant drive to learn and explore new ideas enables me to stay connected and on top of local knowledge, which best positions me to help others.
Trust | This value is key for building relationships, which is particularly important for a local marketing focus. I can see these relationships being part of my USP.
Empowerment | A belief that empowering people through knowledge will enable them to make informed decisions, as well as save time and money.
Testimonials
Maria has worked with us on a number of marketing challenges over the years, and throughout that time she has repeatedly proven her mastery over the skill of listening. Maria is never too quick to speak, instead taking all available information on board before expresing an opinion or offering guidance. Maria’s approach to consultation is calm, considered and demonstrates a deep level of understanding that she can apply to new circumstances in a way that, above all, makes sense. If you’re looking for a consultant that will overwhelm any and all opposition through abrasion and callousness, Maria is likely not the person for you. If, however, you want a professional that will gain a deeper understanding of you, your business and your customers before providing sound guidance, then look no further.
Maria Lloyd – is not your typical Marketing Manager. She approaches marketing and event management in a different way. Striving to bring together diverse topics and people under important umbrellas…her innovative approach to event management has once again brought together a diverse community, sparking creativity and collaboration in unexpected ways.
Maria Lloyd has a wealth of experience in her specialised industry, personally helping me with several marketing assignments over the last 5 years. Maria is professional, highly personable and positive at all times so when a company’s branding or identity is being considered these traits are key for a successful project. I would have no hesitation to recommend Maria to help with your individual or companies local marketing requirements, rest assured you will be in safe hands.