“My goal is to foster a thriving Reading community by helping local businesses structure their expertise and build the operations they need to reach their full potential.”
Mission
My mission is to foster a thriving Reading economy by helping local businesses unlock their ‘trapped expertise.’ Through structured marketing operations and behavioural systems, I empower independents and SMEs to grow sustainably, ensuring that the incredible talent within our community is visible, accessible, and scalable.
Core Values
- Expertise
I believe that business expertise is a valuable asset that deserves to be identified and communicated. I build systems that encourage the transfer of information within a business and to external audiences, ensuring that core information isn’t trapped in one department or person’s head.
- Accessibility
I believe that there is a lot of untapped potential in Reading’s business community. By helping one business scale its operations and share its knowledge, I strengthen the entire local ecosystem.
- Human-Centric Systems
i focus on behavioural psychology to ensure the processes My Local Marketer builds are ones your team will actually want to use. By putting people before the software, I reduce friction and eliminate the frustration of “tech for tech’s sake”.