Ep.24 Lessons from Fourbears | Reading’s Independent Bookshop
With Alex Forbes
Guest Name: Alex Forbes | Owner, Fourbears Books
Episode Description:
In this episode, Alex Forbes, the owner of Fourbears Bookshop shares the story of how he transformed a dream into reality, opening a bookstore during the height of the COVID-19 pandemic.
We delve into the challenges and rewards of running an independent bookstore, from curating a diverse selection of books to organising community events. Alex discusses the importance of building relationships with customers and fostering a sense of community within the shop.
The episode also explores the role of independent bookstores in the digital age and how they can offer unique experiences that online retailers cannot. Alex also shares his insights on marketing, event planning, and the importance of adapting to changing trends.
Fourbears Website: https://www.fourbearsbooks.co.uk/
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Episode Time Codes
00:23 Introduction
00:46 Introduction to Alex & Fourbears
02:14 What Alex likes about Reading and Caversham
03:31 Why Alex decided to open a bookstore
07:00 How COVID-19 helped Alex in the early stages of his business
07:52 Fourbears marketing approach
10:42 How Alex decides what events to run
12:38 Other lessons Alex has learned on his bookshop journey
15:07 Lessons Alex learned from Fourbears Fest 2024, and Fourbears Fest 2025
18:11 Two things that motivated Alex from Fourbears Fest 2024
19:33 What is the place for independent bookstores with modern shopping habits and online businesses like Amazon
22:22 How Alex divides his time as an independent store owner
26:10 Alex’s time as a cinema manager and how that’s influenced his approach now
28:38 Plans for Fourbears going forwards
31:02 Independent bookshops in Reading
31:52 Alex’s takeaways
Videos
Key takeaways
Prioritise Customer Experience: Create a welcoming and inviting atmosphere in your business. Offer excellent customer service, personalised recommendations, and unique experiences to build customer loyalty.
Continuous Improvement: Regularly evaluate your business operations and identify areas for improvement. Be willing to adapt to changing trends and customer preferences.
The Importance of Community Engagement: It is important to engage with your local community through events, partnerships, and collaborations. By actively participating in community events and supporting local initiatives, independent businesses can strengthen their connection with the community and build a loyal customer base.
Episode references
Support independent bookshops by listening to audio books on Libro. An alternative to Audible:
