Ep.26 Boogie Days: Reviving Disco for the Over 40s
With Colette Ashby & Louise Wingrove
Guest Name: Colette Ashby & Louise Wingrove | Boogie Days Founders
Episode Description:
In this episode, Louise and Colette, founders of Boogie Days, share their journey of bringing disco back to life.
Driven by a shared frustration with the lack of age-appropriate (daytime) disco opportunities, they decided to create their own. We delve into their motivations, the challenges they faced in setting up Boogie Days, and their unique approach to building a successful business.
Louise and Colette discuss their strategies for finding venues, connecting with DJs, and marketing their events to an over-40 audience. They also emphasize the importance of strong branding, building a network, and leveraging their existing skills to create a thriving business.
This episode offers valuable insights for aspiring entrepreneurs, highlighting the power of passion, perseverance, and a touch of disco magic!
Boogie Days: https://boogiedays.com/
Boogie Days Socials:
See upcoming Daytime Discos:
Listen to the episode
Episode Time Codes
00:25 Introduction
00:41 Intro to Colette, Louise and Boogie Days
01:51 What Colette and Louise like about Reading
02:35 How Boogie Days fits around other work and commitments
03:33 How Colette and Louise set up Boogie Days
04:41 Challenges of setting up Boogie Days
07:07 Why Boogie Days was set up as business rather than a hobby
07:56 What has worked well for Colette and Louise
09:13 How Colette and Louise set up and maintain connections
12:16 Plans for Boogie Days going forwards
13:32 How Boogie Days events are promoted
14:45 How Boogie Days events are organised
17:10 How to find your skills
18:38 Boogie Days target audiences
20:45 Key takeaways
21:08 Where to find out more about Boogie Days
Videos
Key takeaways
Identify a Gap in the Market and Fill It: Louise and Colette recognised a genuine need and created Boogie Days to fulfil that demand. This highlights the importance of identifying unmet needs in your local community and developing innovative solutions.
Build Strong Foundations: From the outset, Louise and Colette treated Boogie Days as a serious business, establishing clear goals, defining their target audience, and developing a strong brand identity. This proactive approach ensured a solid foundation for future growth and sustainability.
Leverage Your Existing Network: Louise and Colette emphasised the power of their existing networks, both personal and professional. They utilised connections to find what they needed. This underscores the importance of cultivating and nurturing relationships within your community.
Episode references
The beautiful professional images used in the video thumbnails are by Louise Farrell from Tell Tails Photography. You can check out amazing examples of Louise’s work on her website: