Ep.48 Brewing Bigger Business | Double-Barrelled Brewery
With Becky Nallon
Episode Description:
In this episode, Becky Nallon, Taproom Supervisor at Double-Barrelled, discusses their role at the brewery, which they joined almost three years ago.
Becky explains their responsibilities as taproom supervisor, including managing the team, running events, and ensuring smooth operations. They highlight the joy of introducing customers to new beer styles and broadening their horizons beyond their usual preferences.
Becky shares how the learning process and support for staff has been key in helping them to work more effectively as a team and best serve their customers.
Becky also notes the impact of Double-Barrelled’s beers being sold in supermarkets like Waitrose, John Lewis, and Tesco, which has drawn visitors from further afield, including London.
Double-Barrelled website: www.doublebarrelled.co.uk/
Double-Barrelled Socials:
Listen to the episode
Episode Time Codes
00:00 Greeting
00:36 Introduction to Becky
01:09 What Becky’s role involves
02:29 Broadening people’s horizons with beer
03:27 The learning process
06:57 How everyone at Double-Barrelled works effectively together
07:55 Becky’s photography background
09:13 The Arts scene in Reading & Double Barrelled’s role
10:20 Double Barrelled’s tours
11:24 Double Barrelled’s audiences
12:30 How access to supermarkets has opened Double Barrelled to other audiences
14:40 Challenges Becky has faced
16:17 Look after your staff and they look after customers
17:27 Final thoughts
Videos
How to Give Customers What They Want
How to Work Effectively as a Team
Effective Processes & Effective Communication
Create Something Worth Travelling For
Key takeaways
Empower Your Team with Comprehensive Knowledge: Double-Barrelled Brewery utilises a book behind the bar, which includes brewer’s notes, marketing notes, and extra information from the Head Brewer. This systematic approach ensures that all staff, even those whose preference isn’t beer, can learn about and confidently discuss the products.
Leverage Existing Skills and Foster Internal Growth for Multichannel Reach: Becky, while hired as taproom supervisor, has been able to utilise their 15 years’ experience as a gig and events photographer to support Double-Barrelled’s marketing efforts, including photographing events and promotional materials like their beer cocktails. This demonstrates the power of recognising and leveraging diverse skill sets within your existing team.
Expand Distribution Channels to Attract New Audiences: Double-Barrelled’s decision to launch their products into supermarkets like Waitrose, John Lewis, and Tesco has been “incredible” for them, expanding their reach nationwide. This strategic move attracted customers who wouldn’t typically visit their industrial site location, leading to new visitors traveling from places like London to experience the brewery after trying their beer in stores.
Episode references
Learn More About Double-Barrelled Brewery:
Buy Double-Barrelled Products:
Podcast episodes mentioned in the episode with Becky that you maybe interested in:
Ep.47 Behind-the-Scenes at Double-Barrelled Brewery
With Cassie Greenman
In this episode, Cassie Greenman, Taproom Shift Manager and Brewery and Warehouse Assistant at Double-Barrelled Brewery, shares the fascinating journey of the brewery and…
Ep.39 Grants, Growth, and Gigs: The Future of Purple Turtle
With Neil Goulding
In this episode, Neil discusses his role at the Purple Turtle, which includes managing event bookings, promotion, and social media marketing. He provides insights into how…