Ep. 30 Powering the Future: Engaging Young Audiences in Sustainability
With Leanne Cooper and Josh Culley
Guest Names: Leanne Cooper and Josh Culley
Episode Description:
In this episode, we delve into the world of UnderTwoK, a Reading-based business dedicated to promoting sustainable living through the use of portable solar power.
We speak with Leanne, UnderTwoK’s shop manager, and Josh, one of its content creators, about their mission to help people live “under 2 kilowatt hours” per person per day.
Leanne and Josh share the challenges that they’ve faced, the importance of community engagement, and the power of effective storytelling through social media. They also emphasise the importance of sustainability in all aspects of business.
Leanne and Josh also share valuable tips on connecting with younger generations through social media and building a strong online presence, emphasising the importance of authentic engagement and creating content that resonates with their target audience.
UnderTwoK’s website: https://undertwok.com/
UnderTwoK’s Social Channels:
Explore UnderTwoK’s Blog:
Listen to the episode
Episode Time Codes
00:28 Introduction
00:50 Leanne and UnderTwoK introduction
01:58 Introduction to Josh
03:40 What Leanne likes about Reading
04:48 What Josh likes about Reading
05:50 UnderTwok’s mission and why it’s important
09:30 Why and how to get younger people involved
14:05 How to balance the UnderTwoK’s mission with the business’ need to make money
16:34 Sustainability tips
18:20 Challenges getting the store up and running
19:22 What has worked
19:56 Josh’s challenges
22:29 What has Josh learned since he started
26:17 Getting your message in front of younger generations
30:29 Goals for UnderTwok going forwards
31:46 Final thoughts
Videos
UnderTwoK's Mission
Finding Your Communication Style
Meet Your Audience Where They Are
Engaging Younger Audiences
Appealing to Younger Audiences
Communicating with Target Audiences
Changing People's Behaviours
Key takeaways
The Power of Community Engagement: UnderTwoK highlights the importance of building strong relationships within your community, whether it’s through local partnerships, sponsoring community events, or simply engaging with your local customers on social media.
Engaging Younger Audiences: The episode emphasises the importance of understanding and engaging with younger audiences through relevant channels and content.
The Importance of Authentic Storytelling: UnderTwoK emphasises the importance of developing a compelling brand narrative and communicating your unique value proposition to your target audience.
Episode references
Check out the Basement Yard Podcast that Josh recommended:
Listen to the UnderTwoK Podcast:
