Ep. 9 How to Incorporate Videos into Your Business | Hugo Tickler
Guest Name: Hugo Tickler, Video Specialist and Growl Films Founder
Episode Description: This week, Hugo shares his advice on how you can incorporate and measure the effectiveness of video in your business. Listen to things that have worked for Hugo, pitfalls to watch out for, and video ideas for you to try.
Guest Bio: Hugo is an experienced film specialist who founded Growl Films in 2017, when he first moved to Reading. As well as his extensive background in cinematography, Hugo is also fluent in Mandarin and does a lot of work creating video content in the China market.
Hugo’s website: https://www.growlfilms.com/
Growl Films Social Profiles:
Hugo Tickler Social Profile:
Growl Films | Showreel:
If you are thinking about doing anything to do with video, reach out to Hugo for a chat:
Listen to the episode
Episode time codes
00:25 welcome
00:39 Introduction to Hugo
01:33 What do you like about Reading?
02:44 The challenges small businesses face in creating and distributing content & how to overcome them.
04:18 What videos and strategies work well for small businesses?
06:04 How can businesses find the right production company for them?
08:36 How can small businesses measure the ROI of their videos?
10:44 An example of a successful video project that Hugo has done
14:02 An example of a video project that was less successful, and the reason for this.
17:40 Key tips & advice fom Hugo’s extensive career
19:21 Key takeaway
Videos
Key takeaways
1. It doesn’t need to be perfect
2. Just start making videos!
3. Consider the goal of every video and who you are targeting
Episode references
Robert Deakins, British Cinematographer
Growl Films | Video Examples
Growl Films | Event/ Promo Example
Growl Films | Story-based Promo with Actors
Growl Films | Toy Car Example Mentioned in Podcast